Define & implement customer value propositions for Postpaid line of business

Context

Within an international Telecommunication company active in Belgium, give support to the Customer Value Proposition (CVP) team for 3 months.

Define and implement customer value propositions (including product & application offers, projects, campaigns, direct marketing programs, commercial actions) for Postpaid line of business with the purpose to increase market penetration, revenues and contribution.

Carry out competition’s benchmarks with a methodology
Carry out analyses (pros/cons, SWOT, feasibility, ..).
E.g. analyze feasibility of opening Out Of Bundle option on old tariff plans. Gather information about potential revenues, strengths/weaknesses, opportunities/threats, client perception, claims of the client who have already this option, Social Media analysis (incl. creation of new tags), …
Make the bridge between business and operations: following the client’s Project Management WoW, collaborate with a PM and IT. Requirements elaboration, MoSCoW prioritization method, use cases, customer journey, presentation, …
Being part of a large Innovation program, CVP focused (customer-oriented): attend all workshops and core teams, sensitization, give insights, think out of the box. Be the speaker
Solve problems with methodology: e.g. be compliant to legal obligations. Handle IBPT requests/claims and find (temporary or structural) solutions. Or analyze the need & feasibility of creating a new promotional offer for client partners (external resources). Workshops and follow up.

Two international benchmarks operated, with synthesis and slides
The decision was taken not to open the Out Of Bundle option to old tariff plans for the moment. Pain points identified to resolve first.
Project management: development of new promotions patterns in an IT tool.
Development of the first offer ideas related to the innovation program (new technology coming on the market – confidential).
Temporary solution elaborated in order to resolve IBPT claims