Digital Project Management for a used cars brand

Context

A company in the automotive sector needed support for the launch of its new website and for the optimization of another car quotation tool

Manage the launch of a new website for the selling of used cars
Optimize a linked online car quotation tool in a similar design
Reinforce strong stakeholders management and collaboration within agencies, scope manager, facilitator, business and IT teams

Analyze products, content, context and needs. The new website was a facelift including a new logo and guidelines with a focus on responsiveness, front end, UX design and optimizations (1st stage); then also change requests and a deeper remodeling at back end side (2nd stage)
Identify internal stakeholders (marketing, used car network, legal) and external partners (agencies), to gather and challenge their inputs/feedbacks in a continuous way
Collaborate with the scope manager and the facilitator in order to constantly follow timing, budget and IT issues and be the business spoke
Working Agile (sprints) in the delivery of all project’s steps (wireframes, design, development, testing, bug fixing, optimization). Regular specs and output’s validation with strong organization skills (workshops, calls and meetings)
Toolbox: Digital Marketing, Project & Change Mgt, Agile, JIRA, Sharepoint, Basecamp, Office, Analytics, Data Studio, Invision

Launch of the website in due time
Integration of the car quotation tool in a similar new design as the website
Improvement of the performance metrics (website tracking)
Reinforcement of regular contacts within internal stakeholders and external players that was a key factor to manage relations, changes, delays or unexpected events