Transport & Mobility
Redesigning corporate branding and website
Context
With the objective of recovering the used car market share, a car brand had redefined its strategy. Avertim assisted the company to turn this strategic vision into reality.
Objectives
- Increase the awareness of the brand
- Ensure the purchase for the end customer by offering a complete digital experience, a full support to the dealer network, and spread a strong communication
- Increase the sales results
- Improve the brand’s website, define business needs and translate into IT developments
Our Approach
- Analyze the situation
- Create quarterly agenda and be aligned with team
- Share roadmap of the project and milestones we wanted to achieve as a brand
- Review results and adjust what could be done better
- See the result and make a training session with the whole team and the stakeholders of the project(s)
Results
- Improved the brand, its results and its weight inside the company
- Improved the global experience on the website (UX, sales results, leads, …)
- Realized a national marketing campaign
- The company never had great results, but thanks to the project the brand had the highest sales results during the corona crisis
