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Context

A global pharmaceutical company headquartered in the US selected Veeva for its new marketing & sales cloud application (PromoMats). The European organization was looking for support to implement the tool in the 11 local affiliate countries which all experienced different situations and expectations.

 

Objectives

  • Support before, during, and after the roll-out​
     
  • Collect specifications and concerns per country and liaise with IT to adapt the process
     
  • Ensure that Veeva PromoMats is understood and accepted by all EU affiliates and support training​

 

Our Approach

  • Cluster countries based on situation (existing tool, paper-based, etc.)
     
  • Strategy and planning for the roll-out
     
  • Mapped current WoW
     
  • On-site meetings and info-sessions before the roll-out (change management) to collect concerns and specific expectations
     
  • Liase with central IT in the US for technical configuration
     
  • Run testings together with IT and key users
     
  • Support improve training organization

 

Results

  • 11 went live successfully
     
  • Great adoption and satisfaction of users thanks to dedicated affiliate support and change management
     
  • 7 countries switched form Zinc to Veeva, 4 form paper to Veeva