A global pharmaceutical company headquartered in the US selected Veeva for its new marketing & sales cloud application (PromoMats). The European organization was looking for support to implement the tool in the 11 local affiliate countries which all experienced different situations and expectations.


  • Support before, during, and after the roll-out​
  • Collect specifications and concerns per country and liaise with IT to adapt the process
  • Ensure that Veeva PromoMats is understood and accepted by all EU affiliates and support training​

Our Approach

  • Cluster countries based on situation (existing tool, paper-based, etc.)
  • Strategy and planning for the roll-out
  • Mapped current WoW
  • On-site meetings and info-sessions before the roll-out (change management) to collect concerns and specific expectations
  • Liase with central IT in the US for technical configuration
  • Run testings together with IT and key users
  • Support improve training organization


    • 11 went live successfully
    • Great adoption and satisfaction of users thanks to dedicated affiliate support and change management
    • 7 countries switched form Zinc to Veeva, 4 form paper to Veeva