Sales and Marketing that stand out

Success of your company is driven by the ability to stand out in sales and marketing. Creating and implementing successful sales and marketing growth strategies require exceptional insight, tools and processes, and the right mindset to be implemented across your company.

In today’s digital marketplace, everyone has information overload. Notifications, messages, pop-ups; the times when a brand gets the undivided attention of a customer are few and far between. Every day is a war for our attention.

For companies seeking growth in competitive markets, it is essential to differentiate to be seen. This means defining strong value propositions that meet the needs of customers and successfully implementing these propositions in the market in the right way.

The challenge for today’s sales and marketing teams is to develop differentiating propositions based on the right insights and to translate this into omnichannel strategy, fueling materials and supporting the sales force in excelling.

Our approach to sales and marketing success

If you want to make an impact on customers you must understand, design, and deliver:

  • Understand customers and their customer journeys;
  • Design strong propositions for your customers and the (digital) channels to reach them, and
  • Realize the relevant (digital) solutions and processes to make real impact.

Avertim will show you how and support you along every step of the way:

  1. Understand: we provide actionable insights on customer journeys and needs, as well as client segmentation, to truly understand the market. This allows our clients to plot their competitive strategies and actions in the best way possible.
  2. Design: building strong value messages and propositions that align with customer needs means your sales and marketing can connect with customers. We support our clients in developing innovative solutions that provide a customer experience that exceeds expectations.
  3. Realize: by implementing the execution of the developed marketing & sales strategy, including ongoing optimisation of the value propositions design, we can make real impact in the market and deliver results. We implement digital technologies, such as chatbots, to turn strategy into practice and we work with your organisation to put the right incentives, processes, metrics and dashboards in place to be successful.

Whatever your sales and marketing needs are, Avertim is involved at every step: from market needs assessment to strategy formation, to proposition building, through to rolling out strategy and tracking your marketing’s success.

How Avertim can help you

Our agile approach is designed to create successful marketing growth strategies. Sales and marketing is an area of rapid and ongoing innovation - our data-driven insights turns those changes and challenges into opportunities.

We support you on topics such as:

  • Patient & customer journey mapping;
  • Market insights, market sizing and competitive intelligence;
  • Digital innovation scouting and implementation management;
  • Value-based healthcare implementation.

Marketing & Commercial excellence on processes, KPIs, incentives, materials,etc. Our experienced consultants have the deep sector knowledge you need. We will be your sounding board for marketing & sales leads, outline the most effective strategies for lead generation, and advise on the best tools to work with in this rapidly changing area.

Our approach is hands-on with tools and practical methodologies to support clients through each phase of the process. We will be your active partner in designing strategies that land and connect with your target audience, and in ensuring your marketing efforts deliver top-line growth quickly and effectively.


Active Clients


Committed Consultants


Growth in 2022

Our director Karst-Jan de Jong will be happy to answer your questions

Karst-Jan de Jong

Reach out to him for any question you might have.