Companies are in a constant search for attracting new customers/consumers and retaining existing ones. Product & Service Management (PSM) is an agile, well-suited methodology aimed at competitive market positioning, because reaching customers is increasingly difficult due to increase in numbers of markets, products/ services, segments and media channels.
Avertim’s methodology is integrated in the Value Chain, and is pragmatic in order to achieve significant bottom-line impact. Avertim does not have closed box/ automated solutions, but rather applies its thinking through the filters of management judgment and data availability.
Our methodology approach consists of 5 steps:
![p10_product_service_management_3.png](/sites/default/files/styles/wide/public/2022-03/p10_product_service_management_3.png.webp?itok=FuvtxuZh)
![STRATEGIC OBJECTIVES](/sites/default/files/styles/step/public/2022-03/picture3.png.webp?itok=j6DW7CDm)
STRATEGIC OBJECTIVES
Define strategic objectives, and get an initial understanding of current capabilities versus those of the competition as well as future capabilities.
![CUSTOMER / CONSUMER NEEDS](/sites/default/files/styles/step/public/2022-03/picture4.png.webp?itok=pmZG172o)
CUSTOMER / CONSUMER NEEDS
Apply customer centricity to translate customer insights into meaningful and actionable customer strategies.
![DISTINCTIVE & INNOVATIVE BRAND PROPOSITION](/sites/default/files/styles/step/public/2022-03/picture5.png.webp?itok=SLq5O5GR)
DISTINCTIVE & INNOVATIVE BRAND PROPOSITION
Construct an integrated value proposition based on external market view and internal capabilities.
![SALES & COMMUNICATION CHANNELS](/sites/default/files/styles/step/public/2022-03/picture6.png.webp?itok=ks8EjHnC)
SALES & COMMUNICATION CHANNELS
Adapt the Sales & Communication channels to fully support the new/adapted value proposition.
![MONITOR & FEEDBACK](/sites/default/files/styles/step/public/2022-03/picture7.png.webp?itok=Cf3EbE44)
MONITOR & FEEDBACK
Build a dashboard with a few critical KPIs to be tracked, in order to adequately manage the roll-out of the value proposition.